The Overview page of the eCommerce suite on 10Web Dashboard serves as the central hub for your online store's analytics. It provides key insights into store performance, offering consolidated data to help you make informed strategic decisions.
Note:
For more details about the eCommerce dashboard and available menu items, please visit the dedicated article.
Navigating the Overview tab
The first thing to check when using the Overview tab is the Clear Cache button (Brush icon). Clicking this refreshes the dashboard, ensuring you see the most up-to-date data.
Date range
You can specify the timeframe for the report you wish to view. The Date Range Picker provides various preset options for quick selection, including:
- Today
- Yesterday & Today
- Last 7 Days
- And more
If you prefer a custom date range, you can use the calendar option. Additionally, you can compare the selected date range against:
- The same period from the prior year
- The prior period (for example, if you are analyzing January metrics, the analytics will be compared against the December metrics)
Performance data
The Overview tab presents several key performance metrics:
- Total Sales: The total revenue, calculated as Gross Sales plus Taxes and Shipping minus Returns and Coupons.
- Gross Sales: The product sale price multiplied by the quantity ordered, excluding refunds, coupons, taxes, and shipping fees.
- Net Sales: Gross Sales minus Returns and Coupons, representing the actual revenue generated.
- Total Tax: The sum of Order Tax and Shipping Tax.
- Variations Sold: The total number of all product variations sold.
- Orders: The number of new orders placed within the selected date range.
- Products Sold: The total quantity of items sold during the specified timeframe.
These metrics help you quickly assess store performance and make data-driven decisions.
Charts
At the bottom of the Overview page, you will find interactive charts displaying:
- Net Sales
- Number of Orders
These charts compare current year vs. previous year data, helping you visualize your store's dynamic performance at a glance.