In our blog, we often talk about practices and tactics that can boost your website performance on search engines. Today, we’ll show you how to use the SEO service by 10Web to actually perform those tips.
The service is available both on 10Web dashboard and your regular WordPress dashboard.
How to enable and activate SEO by 10Web
After you log in to your account at my.10web.io, select the website you want to optimize and go to “SEO by 10Web” on the left-hand menu.
Click “ENABLE SEO SERVICE” to activate.
Now you have to Authenticate. Press the button and you’ll be redirected to your WP dashboard.
On the WP dashboard, click “Get Google Authorization Code.”
Log in to your Google account and click “Allow.”
You’ll get the Google Authorization Code that you have to copy back into the WP page and click “Authenticate.”
How to use the service in the 10Web dashboard
With the authenticated and activated account, you can see the SEO-related information and recommendations on your 10Web dashboard; see “SEO” -> ”Overview.”
One of the first recommendations is connecting to your Moz account (and creating one if you don’t have it yet). This will fetch the data from Moz (including competitive data) right to your dashboard.
But the essential statistics are below in the “Search analytics” section. They are based on your website’s current performance.
The way people search and find your website is crucial for planning your marketing and SEO strategy. That’s why you need to constantly monitor the organic traffic.
After authentication, you gain access to the analytics of search queries that have led to your website. Note that the past searches made before authentication are not included in the analytics, even if the website has been on Google for a while. The new queries can take some time (up to several days) to appear on the dashboard.
The Search analytics reports are displayed in 3 tabs, each for a device type: desktop, mobile, and tablet.
You’ll get the report on the number of clicks, impressions, the CTR (click-through rate) and your position in the SERP (search engine results page).
Now you have new firm grounds for optimizing your strategies.
Search console is the next SEO section on your 10Web dashboard, connected to Google Search Console. All your website’s crawling errors are displayed here for you to fix them.
Crawling errors happen when a search engine’s crawling bot has issues finding the requested information on your website.
Non-found pages (error 404) are among the most common errors here; they happen when a page is supposed to exist but is not found with the requested URL. Redirectsare the common cure for this issue.
For example, you see that the error occurred on example.com/contacts. But your contacts page is at example.com/contact-us.
You can redirect the requests for a non-found example.com/contacts to example.com/contact-us so the users end up where they were trying to get. Just select the URL from Search console, press Create redirect and enter the destination URL where you want to redirect the current one. Click Save, and your redirect is ready.
How to use the service in the WP dashboard
Use your WordPress dashboard for advanced features of the SEO service, including Meta information, page-by-page optimization and much more.
Some sources refer to meta information (AKA metadata) as “information about information.” The content of a website is the primary information.
Metadata consists of a page’s URL, title, description and other details that search engines can see.
When you go to “SEO by 10Web”->“Meta information” from the left-hand menu of your WordPress dashboard, you can select any of your pages or page types from the drop-down menu on the top.
The fields below are already filled with default information which web crawlers will see on each of your pages.
You’ll see a lot of names like %%title%% or %%sitename%%. These are called placeholders. Placeholders indicate which part of a given page/post is displayed on SERPs (search engine result pages).
So when you see %%title%% in the title tag field, search engines and their users see the actual title of each page/post. You can manually edit the placeholders at any moment.
The snippet that users will see on search engine result pages is previewed on the right side.
From the Meta robots settings, you can indicate whether you want the pages to be indexed by search engine crawlers (switch between Index/No index) and whether you want the search engines to see (Follow) or ignore (No follow) the links that the page contains.
OpenGraph settings help you determine how you want the pages to be displayed on social media when shared. Typically, people insert shorter and more interactive title and captions.
Meta information for separate pages/posts
Besides determining the defaults, you will get the chance to change the meta information and settings for each post separately. When you open a post on your dashboard, scroll down below the content and you’ll see detailed SEO settings.
From the “Keywords” tab, you can edit the title and description to have a preview of the post on search engine result pages.
If the placeholder for Meta Description is %%excerpt%%, make sure to add an actual excerpt.
Otherwise, the system will just fetch the first part of the content. On the top right corner of the screen, press the settings icon and enter the except in the respective box.
Or go to “Screen options” if you’re using the classic WordPress view and tick the box next to “Excerpt”. The text box will appear right below the SEO section.
In the “Settings” tab of the SEO box, you can edit the technical details for this page.
The Canonical URL is the one URL you want the search engines to see in case the page has many of them. To us, people, these URLs are the same:
To search engines, they are different. Unless you set one of them as canonical, there’s a risk that crawlers will find them all and mark them as duplicate which will prevent you from getting a high search rank.
As you can see, all meta robots settings are customizable for each separate post, too.
And there are two tabs for OpenGraph: one for Facebook and one for Twitter.
You can keep them with the same content or uncheck the box in the Twitter tab to edit separately.
A Sitemap is an XML file that helps search engines’ crawlers see the structure and hierarchy between your website’s pages. It’s essential to give the engines this information so they understand what they should show the user first.
SEO by 10Web creates the sitemap and adds it to your website automatically. But you can also edit it or turn it off (in case you already have another sitemap). Just go to “SEO by 10Web” -> “Sitemap.”
Besides manual editing, you have the options to exclude Post types, Taxonomies and Separate posts you don’t want the crawlers to see from the tab on your right. To change any of them, just fill in the respective fields and press “Save.”
When you have your sitemap ready, the plugin allows you to authenticate with 3 popular search engines: Google (you must already have authenticated with this one after adding the plugin), Bing and Yandex.
Tick the boxes to choose which search engines you want to notify about your sitemap updates.
Originally published at https://10web.io/blog/how-to-install-and-use-seo-by-10web/ on January 10, 2019.